They based it on Lubalin’s logo for Avant Garde Magazine – an exciting construction of overlapping and tightly-set geometric capitals. Font Designer: Herb Lubalin / Tom Carnase, 1970 ITC Avant Garde Gothic® was designed by Herb Lubalin and Tom Carnase in 1970. Maligned by some, sought by many, Herb Lubalin’s logo-turned-typeface has become a go-to font for hipsters and fashion mags the world over. ITC Avant Garde Gothic’s tight-fitting and overlapping alternates and ligatures are a trademark of ’60s and ’70s design, but have seen a huge resurgence of late. The design’s heritage has sometimes been traced to the geometric sans serifs produced by Bauhaus designers in the mid-1920s. ITC Avant Garde Gothic is classified as a geometric sans serif design, meaning that its basic shapes appear to be constructed from circles and straight lines. Its huge, tall, and open x-heights counter depicts boldness and honesty while maintaining a friendly and cheery presence at the same time. ITC Avant Garde Gothic is the 31st bestselling font to date. Download ITC Avant Garde Gothic Book font at, the largest collection of amazing freely available fonts for Windows and Mac. Interestingly, ITC had long maintained their library in digital format (URW IKARUS), which may have greased the wheels of Adobe's early type releases. The entire family comprises 20 variations, meaning there is a font for the right weight and impact for whatever design project you have. As a modern gothic font, the combinations of basic shapes, circles, and lines result in a geometric, clean sans serif. Adobe Avant Garde first appeared among the LaserWriter Plus ROM fonts and was released as a font package at about the same time. Avant Garde Gothic is a fun font family that features five weights.
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